Our Service
Bringing the Traditional-Publishing Promotional Model to Independent Books.
The goal isn't to make an independently published book look traditionally published. The goal is to bring the traditional-publishing promotional model behind it.
Every book is different—its subject, audience, positioning, and commercial opportunity. So its promotional strategy should be different too.
What We Do
01
Understand the Book
We examine its premise, message, subject, genre, positioning, distinctive qualities, and potential audience. The strategy begins with understanding what makes the book worth discovering.
02
Identify the Opportunity
Who is most likely to respond to the book? What audiences are relevant? What aspects create interest? Where could it gain the strongest attention?
03
Build the Promotional Strategy
Rather than applying the same generic package to every author, the strategy is built around the book's particular market and objectives.
04
Execute the Campaign
Strategy only matters if something is done with it. We coordinate promotional activity designed to put the book in front of relevant audiences.
05
Measure and Refine
Promotion is not simply about doing more. It is about understanding what is happening, identifying opportunities, and refining the approach.
How It Works
A Promotional Strategy Built Around the Book.
- Step 1
Book Assessment
We examine the book and its market potential.
- Step 2
Audience & Opportunity
We identify the audiences, positioning opportunities, and promotional possibilities most relevant to the book.
- Step 3
Campaign Strategy
We develop a customized promotional strategy based on those findings.
- Step 4
Campaign Execution
We put the strategy into action across the appropriate promotional channels.
- Step 5
Evaluation
We assess the campaign and refine the approach where appropriate.
The result is not simply a list of promotional activities. It is a coordinated system built around the book.
Why Custom?
No Two Books Need the Same Promotion.
A literary novel doesn't necessarily need the same strategy as a business book. A memoir doesn't need the same approach as a thriller.
The book determines the opportunity. The audience determines the approach. The market determines where attention can be pursued.
We build promotion around the book—not the other way around.
What the Campaign Is Designed to Achieve
We're Not Selling Visibility for Visibility's Sake.
Attention→Discovery→Readers→Traction→Sales
The exact outcome will vary from book to book. No legitimate promotional strategy can guarantee results—but a deliberate system can give a book a stronger opportunity to be discovered, considered, read, discussed, and ultimately purchased.
What Authors Can Gain
Greater Discovery
More opportunities for relevant readers to encounter the book.
Audience Reach
Connecting the book with audiences that may have a genuine interest in it.
Reader Interest
Creating reasons for potential readers to pay attention to the book.
Market Traction
Helping interest develop into measurable market activity.
Sales Opportunities
Turning discovery and reader interest into opportunities for commercial results.
Long-Term Potential
Awareness and attention that can continue beyond a single promotional moment.
Let's Talk About Your Book.
If you believe your book has more potential than its current reach reflects, let's talk about what could be built around it.
Talk About Your Book